online community

Queer Runnings

The challenge:

To create a type mark, social media templates and kit for international online running club Queer Runnings—the biggest and best online queer adventure club out there.

Our process

Client onboarding discovery session to workshop direction. Identity, including flexible shape set, and vibrant colour palette—conveying the variety of identities and experiences of queer folk accessing outdoor spaces.

The solution:

A fresh and clean type mark, with a big rainbow colour palette. A set of photoshop-based social media templates, specifically for Instagram. A pride-rainbow-mountain motif, to reflect the wide-ranging nature of club membership. These offcut mountains then made up a shape palette used throughout the brand.

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  • Creative production
  • Marketing Strategy
  • Motion Graphics
  • Advice & guidance
  • Copywriting
  • Social Media content
  • Templates and toolkits
  • Brand Photography